TY - JOUR
T1 - Sociocultural characteristics and responses to cancer education materials among African American women.
AU - Kreuter, Matthew W.
AU - Steger-May, Karen
AU - Bobra, Sonal
AU - Booker, Angela
AU - Holt, Cheryl L.
AU - Lukwago, Susan N.
AU - Skinner, Celette Sugg
PY - 2003
Y1 - 2003
N2 - Culture has been linked to cancer-related beliefs and practices. The purpose of the present study was to examine the effects of culture on responses to cancer education materials. Religiosity, collectivism, racial pride, and time orientation were measured among 1,227 African American women. Analyses tested the hypothesis that women scoring higher and lower on each construct would differ in their liking, attention, attitude change, recall, and perceived relevance of tailored materials that did or did not frame cancer issues in a cultural context. Responses to culturally tailored materials were no different than responses to other materials, regardless of women's cultural characteristics. However, for all types of materials, women scoring high on religiosity or racial pride paid more attention to materials, liked them more, and found them more personally relevant than women low on these constructs (all ps<.005). Women scoring high on present time orientation paid less attention to materials than women low on this construct (P<.01). In this population of women, cultural characteristics appear to moderate responses to tailored health education materials.
AB - Culture has been linked to cancer-related beliefs and practices. The purpose of the present study was to examine the effects of culture on responses to cancer education materials. Religiosity, collectivism, racial pride, and time orientation were measured among 1,227 African American women. Analyses tested the hypothesis that women scoring higher and lower on each construct would differ in their liking, attention, attitude change, recall, and perceived relevance of tailored materials that did or did not frame cancer issues in a cultural context. Responses to culturally tailored materials were no different than responses to other materials, regardless of women's cultural characteristics. However, for all types of materials, women scoring high on religiosity or racial pride paid more attention to materials, liked them more, and found them more personally relevant than women low on these constructs (all ps<.005). Women scoring high on present time orientation paid less attention to materials than women low on this construct (P<.01). In this population of women, cultural characteristics appear to moderate responses to tailored health education materials.
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U2 - 10.1177/107327480301005s10
DO - 10.1177/107327480301005s10
M3 - Article
C2 - 14581907
AN - SCOPUS:2142723899
SN - 1073-2748
VL - 10
SP - 69
EP - 80
JO - Cancer control : journal of the Moffitt Cancer Center
JF - Cancer control : journal of the Moffitt Cancer Center
IS - 5 Suppl
ER -