Responses to behaviorally vs culturally tailored cancer communication among African American women

Matthew W. Kreuter; Celette Sugg Skinner; Karen Steger-May; Cheryl L. Holt; Dawn C. Bucholtz; Eddie M. Clark; Debra Haire-Joshu

doi:10.5993/AJHB.28.3.1

Responses to behaviorally vs culturally tailored cancer communication among African American women

Matthew W. Kreuter, Celette Sugg Skinner, Karen Steger-May, Cheryl L. Holt, Dawn C. Bucholtz, Eddie M. Clark, Debra Haire-Joshu

Research output: Contribution to journal › Article › peer-review

72 Scopus citations

Abstract

Objective: To examine whether tailored cancer communication for African American women can be enhanced by tailoring on 4 sociocultural constructs: religiosity, collectivism, racial pride, and time orientation. Methods: In a randomized trial, participants (n = 1227) received a women's health magazine tailored using behavioral construct tailoring (BCT), culturally relevant tailoring (CRT), or both (COMBINED). Two follow-up interviews assessed responses to the magazines. Results: Responses to all magazines were positive. The health focus of the magazines was initially obscured in the CRT condition, but this disappeared over time, and CRT magazines were better liked. Conclusions: Implications for developing and understanding effects of tailored cancer communication are discussed.

Original language	English (US)
Pages (from-to)	195-207
Number of pages	13
Journal	American Journal of Health Behavior
Volume	28
Issue number	3
DOIs	https://doi.org/10.5993/AJHB.28.3.1
State	Published - Jan 1 2004

Keywords

Cancer prevention
Culture
Health attitudes
Health communication
Health education
Minority health

ASJC Scopus subject areas

Health(social science)
Social Psychology
Public Health, Environmental and Occupational Health

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10.5993/AJHB.28.3.1

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abstract = "Objective: To examine whether tailored cancer communication for African American women can be enhanced by tailoring on 4 sociocultural constructs: religiosity, collectivism, racial pride, and time orientation. Methods: In a randomized trial, participants (n = 1227) received a women's health magazine tailored using behavioral construct tailoring (BCT), culturally relevant tailoring (CRT), or both (COMBINED). Two follow-up interviews assessed responses to the magazines. Results: Responses to all magazines were positive. The health focus of the magazines was initially obscured in the CRT condition, but this disappeared over time, and CRT magazines were better liked. Conclusions: Implications for developing and understanding effects of tailored cancer communication are discussed.",

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AU - Skinner, Celette Sugg

AU - Steger-May, Karen

AU - Holt, Cheryl L.

AU - Bucholtz, Dawn C.

AU - Clark, Eddie M.

AU - Haire-Joshu, Debra

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Responses to behaviorally vs culturally tailored cancer communication among African American women

Abstract

Keywords

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