@article{238c8c29f857473880d3cef0ca9d3bba,
title = "Going to the next level: Health care's evolving expectations for evidence",
abstract = "Rhinologic literature has historically relied on lower levels of evidence to make prescriptive recommendations for use of new technology and procedures. However, as the medical profession has moved to embrace the principles of evidence-based medicine, expectations for minimum standards of evidence have risen. The resulting high-quality efficacy outcomes data have become the linchpin of informed decision making by physicians, payers, and health care systems. While many challenges remain in this transition to higher evidence expectations, none are insurmountable. It has become the responsibility of the organized medical profession to play a role in influencing and supporting production of high-quality outcomes research.",
author = "Marple, {Bradley F.} and Stringer, {Scott P.} and Batra, {Pete S.} and Neil Bhattacharyya and Chiu, {Alexander G.} and Citardi, {Martin J.} and Han, {Joseph K.} and Kern, {Robert C.} and Kingdom, {Todd T.} and Lane, {Andrew P.} and Orlandi, {Richard R.} and Ryan, {Matthew W.} and Senior, {Brent A.} and Stewart, {Michael G.}",
note = "Funding Information: The approach used by many state and federal funding sources involves excluding, or limiting involvement, of investigators who possess significant conflict of interest from involvement in the evaluation of new technology. This approach is simple and removes this potential bias, and offers one seemingly reasonable alternative to industry-funded studies. 10 However, that approach would require nonindustry sources of funding, which currently are insufficient. Therefore, this inherent conflict of interest remains, with industry carrying the financial responsibility for funding and performing proprietary research. For medications, manufacturers recognize that they must fund controlled trials proving efficacy prior to release; the same standard does not currently apply to devices. ",
year = "2009",
month = nov,
doi = "10.1016/j.otohns.2009.07.013",
language = "English (US)",
volume = "141",
pages = "551--554",
journal = "Otolaryngology - Head and Neck Surgery",
issn = "0194-5998",
publisher = "Mosby Inc.",
number = "5",
}